Bel Pannunzio
Strategic marketing consultant
Marketing direction for founder-led startups and SMBs
You built the product, assembled the team and landed the first sales. But marketing still happens in the gaps between sales calls and investor updates.
If this sounds familiar, keep reading…
Hi, I'm Belén Pannunzio, and I help startups and SMBs get the senior marketing direction they need, without hiring a full-time CMO.
shaping brands, marketing direction and growth across Europe and Latin America
at the stage where founder-led marketing stops scaling and strategy starts to matter
strategic storytelling, data-informed execution and empowered collaboration
Selected brands
Experience with companies of different sizes and stages of growth across Latin America and Europe.
Who it's for
Startups and SMBs with a solid product and little or no in-house marketing.
Any company with an offer worth explaining well. My deepest experience is in tech, SaaS, health, cybersecurity and compliance.
The founding team, the intern, or that friend who "knows a bit about marketing". Usually on top of everything else they do.
If you nodded at two or more, we should talk.
What I help with
An honest look at where your brand, message and channels stand today: what is working, what is improvised, and where the biggest opportunities are.
A clear, differentiated story that makes your offer easy to understand, easy to trust, and easy to choose, even when it is technical or complex.
A review of your website's structure, journey and copy so it works as your best salesperson, not just an online brochure.
Themes, voice and a realistic plan for the company and the founder's profile, so content stays consistent without eating your week.
Clear goals and sharper thinking behind your Google, Meta and LinkedIn campaigns, so spend connects to pipeline and not just to clicks.
Priorities, owners and next steps that a small team can execute with confidence, so marketing keeps moving without you in every decision.
Agency partnership
When a project needs hands-on implementation, I work alongside Kyra, a full-service marketing agency. You get a complete 360 team for design, campaigns, web, and social, while the strategy stays connected to your story, your goals, and the way you want your brand to grow.
wearekyra.com ↗
Brand identity and visual assets designed to communicate with purpose and stand out with clarity.
Campaigns planned, run, and optimised around measurable results.
Websites and interfaces that are usable, accessible, on-brand, and built to convert.
A consistent, agile digital presence built on strategy, creativity, and analytics.
And more, from packaging and signage to research, information architecture, and accessibility.
Why founders trust me
My background in cybersecurity, data protection, health and tech brands means I know how to make even a technical offer clear, credible, and easy to buy.
You get the strategic thinking of a marketing lead at the stage where hiring a CMO is still too early, too expensive, or both.
My approach blends narrative thinking with data-informed decisions, so the story is not just compelling, but also useful for sales and growth.
Whether you need sharper messaging, a stronger digital presence or a full team to implement it, I keep the whole picture aligned from strategy to delivery.
How I work
I work with you to understand what the company really needs, then give clear advice and agree on the priorities.
We agree on what will be delivered, by when, and which measurable goals we are working towards.
We decide what I take on myself, what your team can own, and where it makes sense to bring in an agency like Kyra for execution and follow-up.
A focused engagement with a clear scope, such as a diagnosis, a positioning workshop, a website review or a roadmap. You get the deliverables and a plan your team can run.
Best for: a specific challenge or a clear starting point.
Regular marketing leadership that doesn't stop at strategy. I set priorities with your team and also take on execution: social media management, performance analysis and managing partner agencies, month after month.
Best for: companies that need ongoing direction and hands-on execution without a full-time CMO.
About me
Connecting those dots is my thing.
I'm from Argentina and have been living in Europe for the past decade, so I've seen very different ways of working, communicating and even greeting people (one kiss, two, or a handshake?). In total, I've spent more than 15 years in marketing, working with companies like DataGuard, ESET and Entelai.
One thing I keep seeing: companies doing a bit of everything (a campaign here, a post there, an event now and then) without tracking results or seeing the big picture. Connecting those dots is my thing: understanding what works, what doesn't, and building a strategy where every action adds up.
FAQ
I help startups and SMBs decide what to say, to whom, and where to focus their marketing. That covers a marketing diagnosis, positioning and messaging, the website, LinkedIn and social media, paid campaigns, and a roadmap your team can run.
It's a very similar model. With ongoing support I take on marketing leadership on a regular basis, without you hiring a full-time CMO: I set priorities, review results and also take on part of the execution.
Startups and SMBs where the founding team still does the marketing. I work across industries; my deepest experience is in tech, SaaS, health, cybersecurity and compliance.
Yes. I can take on social media management, performance analysis and managing agencies. When a project needs a wider team for design, web or campaigns, I work alongside Kyra, a full-service marketing agency.
Yes. I'm based in Europe and work remotely with companies across Europe and Latin America, in Spanish or English.
With a discovery call: you tell me where your company is today and where you want it to go, and we decide whether a one-time project or ongoing support is the most useful next step.
Let’s talk
Tell me where your company is today and where you want it to go. I'll reply by email and we'll set up a first call to see whether I'm the right fit and what the most useful next step would be.
Based in Europe · Remote coordination across Europe and LATAM